EDITORIAL
WE ARE PART OF THE STORY
Just as there is a significant difference between giving a party or attending a party -- there is a significant difference between reporting a story or being part of the story. When it comes to all of the diverse Anti-Bullying efforts currently taking place throughout almost every community here in Nevada, television and radio stations are on the front line of fighting for our children's dignity and self-respect. It is an outstanding example of how we use our Spectrum.
Long before the term "Anti-Bullying" ever surfaced, as an association we devoted a Hall of Fame Gala to talking about Columbine High School, with the keynote address of the evening coming from young Craig Scott who survived the massacre in the school library (but lost his sister Rachel who was the first student to be murdered). Today, "Rachel's Challenge" is one of the most successful Anti-Bullying programs taught throughout this country.
As an association, our NBA produced OBSERVATIONS radio and television shows have devoted numerous public awareness Anti-Bullying programming for well over a decade.
And just six weeks ago the NBA presented our Pinnacle Award to R&R Partners for their ongoing commitment to Anti-Bullying awareness and education through their Flip the Script campaign. Within one week following our first meeting with R&R Partners, the NBA had received a one-year commitment from 105 Nevada radio and television stations to air Flip the Script PSA's. The donated time -- worth tens of millions of dollars. Another outstanding example of how we use our Spectrum.
NEVADA'S BROADCASTERS: REACHING OUT TO THE COMMUNITY AND BEYOND.
PLEASE LET US KNOW HOW YOUR STATION IS DIRECTLY INVOLVED IN THE ANTI-BULLYING CAMPAIGNS IN YOUR COMMUNITY. THIS IS IMPORTANT INFORMATION WE WILL SHARE.
Robert David Fisher
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