Since 1965, Non-Commercial Sustaining Announcements (NCSA's) have been a major source of non-dues income for state broadcasters associations nationwide. Membership dues count for only 3% of our total budget and are the only funds that the NBA can use for political advocacy in Washington, D.C. and Carson City. The remaining 97% of our budget is derived from NCSA campaigns. This income provides for the operating expenses of the NBA.

The NBA arranges placement of our sponsors' NCSAs on radio and television stations in Nevada. Stations contribute their best available unsold time to air the NCSAs, providing the sponsoring agencies with varied time slots. Station participation is voluntary. Funds raised through the NCSA program allow the NBA to provide stations with free benefits such as the Washington legal hotline, engineering hotline, online career center and the most important benefit to stations -- the Alternative Broadcast Inspection Program (ABIP), which can save stations thousands of dollars in potential FCC fines.

NCSAs are not paid commercials or public service announcements. They are a unique entity unto themselves and are listed on station logos as an NCSA.